> you'll have to reduce pricing on Backblaze B2 eventually Yes. We have already dropped B2 prices once, and the expectation is we'll probably be dropping them

> you'll have to reduce pricing on Backblaze B2 eventually Yes. We have already dropped B2 prices once, and the expectation is we'll probably be dropping them regularly as our cost per GByte drops. > What's it like having to flip such a massive switch... What's amusing is the switch is tiny (just one constant in a json table) and but the fallout is massive. But realistically we have a business strategy of not making egregious profits, so we only drop prices when our margin is too high. Jeff Bezos of Amazon once said, "Your margin is my opportunity." Well, Jeff's margin is Backblaze's opportunity. :-) We survive and thrive because Amazon is being too greedy and marking up their storage (and outbound bandwidth) by way too much.