In fact, they could use a Smart Media Token to do so :). All joking aside, the structure of such systems are antithetical to the way large corporations operate.

In fact, they could use a Smart Media Token to do so :). All joking aside, the structure of such systems are antithetical to the way large corporations operate. That being said if Facebook decided to replicate our model (our protocol is open source and it relies on an open and public database, which is obviously part of the reason they won't)and distribute profits back to its most valuable users, I would count that as a win. I bet they won't. I also bet they won't distribute nearly as large a percentage as we do (100%) because they have expensive data centers to take care of (I think the latest one alone cost $1 billion). New technologies with fundamentally different economics always disrupt large incumbents. It might not be likely, but it is possible and the potential rewards are large and accrue to the earliest stakeholders. Always. I'm not saying people should invest anything they can't afford to lose in crypto projects--whether it's time or money--but if I had listened to all of the naysayers for the past few years who dismissed bitcoin, then ethereum, and now steem, I would be much poorer in many different currencies and I wouldn't be part of an amazing team solving incredibly difficult problems every single day that give it an incredible competitive advantage against anyone who tries to do what we do. So I know Facebook can't do what we do because they don't have us :) Community Liaison, Steemit