3 ms·

You're confusing talent and building a brand. The latter is the more difficult bit. If you still question the value of branding consider who built the first app

• Brakenshire 9y ago
  His point is that many people are talented actors but only a few get international recognition.
• alexasmyths 9y ago
  " The latter is the more difficult bit." I'm not confusing them. An actors brand is built when they are given roles, by their appearances, which could have just as likely gone to other actors. Their subsequent 'familiarity/likeability' is what gives them their power. Not their talent. The 'supporting' things that actors do to support their brand, like doing junkets - is not hard. Yes, doing 12 hours of interviews for a few days every year can be a little stressful, surely, but all the actor do is people polite and just a big gregarious and that's it.