Product design, logistics, warehousing, delivery, IT infrastructure, physical stores, ecommerce. Plenty of companies have this kind of vertical integration too

Product design, logistics, warehousing, delivery, IT infrastructure, physical stores, ecommerce. Plenty of companies have this kind of vertical integration too (e.g Apple) but none that I'm aware of do this across such a large range of products - nor do they then offer these as services to third parties (e.g. IT infrastructure, ecommerce). What else will Amazon decide to bring in-house? Manufacturing? Energy production? Consumer finance? EDIT: As an aside, I find it ironic that Amazon started out selling books. I know plenty of people (myself included) that have daydreamed about owning a little bookstore as a way of escaping the rat race. Success for most would look more like Bernard Black Than Jeff Bezos.