Is this article meant to be serious? The newsfeed is Facebook's most profitable product. The argument here is Facebook must kill itself for the sake of democrac

Is this article meant to be serious? The newsfeed is Facebook's most profitable product. The argument here is Facebook must kill itself for the sake of democracy. That isn't a solution. Besides the fact that I don't think Zuck, FB employees, and their shareholders would like to see their multi-billion dollar product upended, It's like trying to put the formula for a nuclear bomb back in pandora's box. Are we to depend on a organizations moral code in order to protect society from the news feed highly potent propaganda machine?