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It's common for American grocery stores to sell 20 oz bottles for +-20% of the price of 2 liter bottles. The differentiation here is entirely in perception. The
by stephengillie 9y ago
It's common for American grocery stores to sell 20 oz bottles for +-20% of the price of 2 liter bottles. The differentiation here is entirely in perception. The smaller bottle is usually chilled and seems like an individual serving. The larger bottle is considered to be a bulk purchase. Often, consumers will purchase both in the same trip, intentionally oblivious to the value differential.
- bsder 9y agoFor me, it's preceived carbonation level. A 2-liter bottle seems like it starts becoming flat remarkably quickly. So, the average carbonation level of 4 bottles of coke is perceived higher than the carbonation level of 2 liters.
- spike021 9y agoMaybe it's more of a placebo; you're more likely to drink the 20oz bottle quicker than the 2-liter. An open (even re-capped) 2-liter bottle will lose carbonation over N days quicker than a 20oz you drink in maybe an hour or whatever (at least that's how I see it)