My read: It's a product that's great for some security-oriented developers but hard to sell to others conceptually. In order to make it appealing and useful t

My read: It's a product that's great for some security-oriented developers but hard to sell to others conceptually. In order to make it appealing and useful to a more general audience, they've added extras which are comparable to Dropbox and Slack, just less featured and more secure. Which seems a good approach given their constraints.