I don't see it as being very different than using someone's face to promote something. For example, should a lifelike digital model (or even a still image) of

I don't see it as being very different than using someone's face to promote something. For example, should a lifelike digital model (or even a still image) of an actor's face still generate royalties for the actor's family after their death? Both cases are using a unique attribute of the person to promote something.