I might be able to believe that if Apple were trying to sell the A series chips and compete head-to-head with Qualcomm. But Apple is not doing that. It is keep

I might be able to believe that if Apple were trying to sell the A series chips and compete head-to-head with Qualcomm. But Apple is not doing that. It is keeping that competitive advantage in house. Whether you like Apple or not, you have to understand their business model before you criticize it. Apple doesn’t care about competing with component manufacturers. Not even a little bit. Apple learned this the hard way in the 90s. Don’t compete on price, and don’t compete on specs. Apple happens to be winning on specs right now. The snapdragon procs are not even close to the A-series in performance. But that wasn’t always the case. This is about maximizing profit. Not about putting anyone out of business.