And don't forget that Apple doesn't get a cent of any non-IAP monetization of the app of which advertising is primary. Off topic here, but I find it interestin

And don't forget that Apple doesn't get a cent of any non-IAP monetization of the app of which advertising is primary. Off topic here, but I find it interesting that Apple cracks down on various other workarounds like in app "tipping", but doesn't touch ads. Would be interesting to see what the effective % apple tax is, if all ad revenue was factored in to the gross.