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Comparing a company that gives individuals and small businesses the easiest path, to date, to launch an online presence to reach consumers directly, to a pyrami
by rcar1046 9y ago
Comparing a company that gives individuals and small businesses the easiest path, to date, to launch an online presence to reach consumers directly, to a pyramid scheme is ridiculous and transparent when coming from someone who has publicly shorted the stock.
If you're paying attention, there is definitely a trend of smaller individual makers creating successful products and companies around those products that would otherwise not have been possible to bring to market without the ease which Shopify's platform provides.
Citron's report, bases much of their scare tactic on...a Google search? While I do agree Shopify might need to get a tighter control on their affiliates (every affilate marketing program runs into this problem in the beginning) and how they're promoting Shopify, comparing Shopify to Herbalife is ridiculous and a transparent attempt on Citron's part.
Andrew Left's rant (with his used car salesman delivery) and the report (http://www.citronresearch.com/citron-exposes-the-dark-side-of-shopify/ http://www.citronresearch.com/citron-exposes-the-dark-side-o...) in general reeks more of bad affiliate marketing on his part than anything he presents against Shopify. The report itself resembles a classic long form sale page more than a reputable report on a company's prospects.
It's unfortunate the market reacts to such stupidity and he's able to profit off of it.