Oh, interesting tidbit from the Trump campaign: they had literally thousands of variants of a political ad made, changing timing, what images or overlays were s

Oh, interesting tidbit from the Trump campaign: they had literally thousands of variants of a political ad made, changing timing, what images or overlays were shown, different voiceover tracks, etc. If a cable network would let them stream a different ad to different circuits they would, but mostly this came into play online. Your facebook feed would be filled up with these ad variants or fake news machine matched and customized to your advertising profile. If you visited the campaign website, the slogans emphasized and even the color trim (red, blue, green) was customized based on your voter profile predicted from tracking cookies/geoip/UA. The company that did this, btw, was a British political consultancy, and the same one that worked the Leave campaign: https://www.spectator.co.uk/2016/12/the-british-data-crunchers-who-say-they-helped-donald-trump-to-win/ https://www.spectator.co.uk/2016/12/the-british-data-crunche...