I helped recruit for a 20-person startup at my alma mater in the fall, and found: - if your brand isn't immediately recognizable as a tech startup, signs like

I helped recruit for a 20-person startup at my alma mater in the fall, and found: - if your brand isn't immediately recognizable as a tech startup, signs like "Seeking CS / Math majors" are tacky but help immensely with capturing the interest of students who are browsing and want to know they won't be sucked into talking to a company totally outside their interests - we spent much more time pitching our startup and answering questions about "what we do" than I imagine the average recruiter at a larger company has to do - because the conversation almost always starts with them asking about us, if you're interested, you have to remember to turn the conversation on them to find out more, instead of just being left with a resume - (more general) knowing which classes are good / hard / produce interesting projects helps a lot in evaluating what a particular candidate has done, and whether it matches with your company's needs.