Online video has the potential to be a huge market. But in order to carve away from the $70 billion annual TV Ad market, content creators, publishers, and YouTu

Online video has the potential to be a huge market. But in order to carve away from the $70 billion annual TV Ad market, content creators, publishers, and YouTube have to first convince advertisers online video media buys are effective. Video should be platform agnostic and be consumed on all platforms.