What we’re been trying to do is set it up so that the content we’re displaying is just a portion of what they are publishing. We just give people an excerpt. T

What we’re been trying to do is set it up so that the content we’re displaying is just a portion of what they are publishing. We just give people an excerpt. This is what killed my initial buzz for this thing. To be useful to me, a media consumption tool has to either provide a nice way to read complete articles or an efficient way to aggregate/filter large numbers of articles. Flipboard fails at the former by forcing a complete context switch half way through the article. It fails at the latter by trying to be the former. Asking for Facebook and Twitter logins without any apparent need or explanation was also a deal breaker. The excitement for this product was justified. The iPad reading experience is pretty fragmented and leaves a craving for some sort of universal reader like this, but Flipboard hasn't got it right.