That's because the EU model is the sender pays the full fee, in the US the fee is split between sender and recipient. A lot of people are on plans which let th

That's because the EU model is the sender pays the full fee, in the US the fee is split between sender and recipient. A lot of people are on plans which let them receive unlimited texts in the USA, which means the provider is absorbing the cost, but it still is much cheaper to send.