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Be interesting to see where the tipping point for adoption would be for companies (guessing if you're using plain SMS, the switching cost from Twilio or Textbur
by wastedhours 9y ago
Be interesting to see where the tipping point for adoption would be for companies (guessing if you're using plain SMS, the switching cost from Twilio or Textburst etc... wouldn't be great). At what point does the cost become painful for a small biz doing SMS, and if you can create a plan to grab those before the next growth phase, could be a good strategy.
- joeyvanommen 9y agoDefinitely an interesting question, here are a couple of ways to look at it: - For companies doing a lot of messages or calls, pricing becomes a big issue in terms of scaling. Better pricing means they can do more to achieve even greater results, without too big of a restraint of financial overhead compared to competitors. - For smaller companies doing smaller amounts of traffic, pricing isn't the biggest issue, all though it does become one when scaling. An alternative benefit, which is applied to all types of companies, is the fact that MessageBird is better for security and quality: having more direct connections and working closely with telco's makes it possible to have complete end-to-end control over the traffic. This is crucial when choosing a partner to do 2FA with or other types of sensitive, security related messaging and calling, but also guarantees an overal better quality of service.