It really helps to have a Googleable name. You will get adopted faster and your community will grow if people are able to Google "enable 24 bit color Guacamole

It really helps to have a Googleable name. You will get adopted faster and your community will grow if people are able to Google "enable 24 bit color Guacamole" rather than the generic alternative. Also generic language simply can't represent the sheer variety we have, or explain what projects do to newcomers who don't understand the generic language anyway.