I imagine a journalist or blogger writing about "los angeles web designers" probably would use those terms. They would at least use terms like "web design" whi

I imagine a journalist or blogger writing about "los angeles web designers" probably would use those terms. They would at least use terms like "web design" which the advertiser can target and then geo-target the campaign to only show ads to users in the LA area. It actually works pretty well. If you spent more time learning how to use it or work with someone who does then it then you might find success.