I get shot down occasionally for my preference of Taobao over Amazon, but one of the key reasons is: taobao let's companies build their own strong brands on its

I get shot down occasionally for my preference of Taobao over Amazon, but one of the key reasons is: taobao let's companies build their own strong brands on its platform On Amazon, independent sellers are an after thought, hidden away and barely able to offer anything that distinguishes them from any other seller. On Taobao you can apply your own branding much more comprehensively and build a customer base that will follow you.