Amazon came a few years too late and couldn't offer anything that sets them apart from the competition (next day delivery is pretty standard fare for any web re

Amazon came a few years too late and couldn't offer anything that sets them apart from the competition (next day delivery is pretty standard fare for any web retailer here) so yeah they were beaten. Or rather they saw the battlefield and didn't engage. THAT is what made Amazon big in the US: they were first. Nothing magical about it really. But I think my country was one of the few that already had established players. Oh there's China ofcourse, they are forerunners with ecommerce. The future belongs to Alibaba. Same with the supermarket delivery stuff, that's already been around for years. Don't understand the fuss. I have the feeling a lot of retail in the US missed to catch on to the internet. Bezos became a god partially through incompetent competition.