This is the irony of most internet advertising campaigns. Media Buyers (the people who organize ad campaigns) are graded on three things: -Brand Awareness (how

This is the irony of most internet advertising campaigns. Media Buyers (the people who organize ad campaigns) are graded on three things: -Brand Awareness (how many people see it) -CPM/Cost Per Mille (how much the ad costs per 1000 impressions) -CTR/Click Thru Rate (how many people clicked on the ads) Most ad campaigns have nothing to do with actually trying to drive product and most ad agencies are not tied to incentives surrounding product sales.