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But are artists making more money? I'm sure for the biggest artists the answer is yes but for indie artists the internet is still the place where you get buried

But are artists making more money? I'm sure for the biggest artists the answer is yes but for indie artists the internet is still the place where you get buried, discovery of new music is even more controlled than the pre-internet era.

subwayclub 9y ago
It's complicated. If you despecialize at the "star musician and corporate schmoozer" skills and become more of an independent brand manager/marketer where the music is just one element of the business plan, you have many opportunities to practice your craft online. But as we all know, it's way more plausible that you and I and the aspiring kid down the street can't pull off the kind of hustle and vision necessary to make it work.
KGIII 9y ago
In most of modernity, independents haven't, on average, made much money. Given the rise of creation and distribution tools, I suspect independents have gained more (proportionally and as a group) than mainstream artists have. Historically, the group wasn't making a whole lot. Now, some of them are doing well with things like Patreon and YouTube monetization, as well as selling through streaming services. Those routes weren't readily available to them while production, distribution, and advertising were largely controlled entirely by the big production houses. Now, the independents are able to produce qualities on par with the larger houses and able to reach the same audiences. So, numerically speaking, they've probably benefited much more than the folks on the major record labels. They are no longer just playing for 50 to 100 people in a bar, they are having their music listened to by that many people in an hour, across multiple streaming services, and making a few dollars they'd have never had the chance to make, even thirty years ago. One of my friends does nothing but make music for online distribution. He's developed quite a following. He doesn't even have a garage band, he makes all of the music himself in a spare room in his house. That wouldn't have been an option, just thirty years ago. Even a decade ago meant he still had a regular job. I imagine there are many similar cases and that, in aggregate, the independents have benefitted far more than the major studios - at least proportionately in terms of growth.
- icebraining 9y ago
  production, distribution, and advertising Don't forget sale of merchandising. If you can gather a bit of a following on YouTube, even if the monetization is still low, you might be able to make a decent income just selling personalized caps and tshirts online.
  - KGIII 9y ago
    I'll have to ask him about merchandizing. I don't believe he has done any. I'm not sure how much income it might add, but it's worth bringing up. Thanks! I hadn't even thought of that for people who don't do live shows and only do online stuff.

subwayclub 9y ago

It's complicated. If you despecialize at the "star musician and corporate schmoozer" skills and become more of an independent brand manager/marketer where the music is just one element of the business plan, you have many opportunities to practice your craft online. But as we all know, it's way more plausible that you and I and the aspiring kid down the street can't pull off the kind of hustle and vision necessary to make it work.

KGIII 9y ago

In most of modernity, independents haven't, on average, made much money. Given the rise of creation and distribution tools, I suspect independents have gained more (proportionally and as a group) than mainstream artists have. Historically, the group wasn't making a whole lot. Now, some of them are doing well with things like Patreon and YouTube monetization, as well as selling through streaming services. Those routes weren't readily available to them while production, distribution, and advertising were largely controlled entirely by the big production houses. Now, the independents are able to produce qualities on par with the larger houses and able to reach the same audiences. So, numerically speaking, they've probably benefited much more than the folks on the major record labels. They are no longer just playing for 50 to 100 people in a bar, they are having their music listened to by that many people in an hour, across multiple streaming services, and making a few dollars they'd have never had the chance to make, even thirty years ago. One of my friends does nothing but make music for online distribution. He's developed quite a following. He doesn't even have a garage band, he makes all of the music himself in a spare room in his house. That wouldn't have been an option, just thirty years ago. Even a decade ago meant he still had a regular job. I imagine there are many similar cases and that, in aggregate, the independents have benefitted far more than the major studios - at least proportionately in terms of growth.

icebraining 9y ago
production, distribution, and advertising Don't forget sale of merchandising. If you can gather a bit of a following on YouTube, even if the monetization is still low, you might be able to make a decent income just selling personalized caps and tshirts online.
- KGIII 9y ago
  I'll have to ask him about merchandizing. I don't believe he has done any. I'm not sure how much income it might add, but it's worth bringing up. Thanks! I hadn't even thought of that for people who don't do live shows and only do online stuff.