if you're in the retail supply chain, you're at risk of destruction by amazon. lower prices mean more commerce flows through amazon, which strengthens the compa

if you're in the retail supply chain, you're at risk of destruction by amazon. lower prices mean more commerce flows through amazon, which strengthens the company. bezos evidently wasn't joking when he claimed, "your margin is my opportunity." for all the valid concerns about one company consolidating too much power, amazon is also effectively saving consumers hundreds or thousands of dollars per year. the margins of retail middlemen are being eaten by amazon and essentially pocketed by consumers or invested by amazon to eventually help consumers save or enjoy more. amazon fearmongering is easy and fashionable, but all policies hurt some and help others. it would be refreshing to read an unbiased analysis of the trade-offs society faces if amazon continues to devour retail.