My gut feeling is a lot of it is buzzword compliance. More and more I'm finding clients who believe that their site isn't going to work on iPad/iPhone unless it

My gut feeling is a lot of it is buzzword compliance. More and more I'm finding clients who believe that their site isn't going to work on iPad/iPhone unless it's HTML5. Even when we bring up their site on our iPad and show them that it looks great they still say "but I need it to be in HTML5!!!".