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You seem to have missed the point of the question "After all, how do you know that sales wouldn't be down 14% without the ads?". The commercial is not the only
by alex_stoddard 16y ago
You seem to have missed the point of the question "After all, how do you know that sales wouldn't be down 14% without the ads?".
The commercial is not the only thing affecting sales. If there is some other factor driving sales down strongly the sales may still fall overall even if the commercial is successful (i.e. attracted a large number of sales).
- MrRage 16y agoI see. My point was that good advertising should increase sales not slow the decrease of sales. But I guess when you're running a business that's tanking the OP would be correct in calling the ad effective.