3 ms·
Conventional advertising wisdom revolves around brand awareness. Old Spice just got millions of people to say "Old Spice" to their friends a hundred times a day
by scelerat 16y ago
Conventional advertising wisdom revolves around brand awareness. Old Spice just got millions of people to say "Old Spice" to their friends a hundred times a day each with a big happy smile on their face. If sales are down, I'd bet its anomalous and/or too soon to tell. Look at the numbers six months to a year from now.
- bdickason 16y agoThis is the irony of most internet advertising campaigns. Media Buyers (the people who organize ad campaigns) are graded on three things: -Brand Awareness (how many people see it) -CPM/Cost Per Mille (how much the ad costs per 1000 impressions) -CTR/Click Thru Rate (how many people clicked on the ads) Most ad campaigns have nothing to do with actually trying to drive product and most ad agencies are not tied to incentives surrounding product sales.