> Mingy little versions of supermarkets represent a contraction of consumer choice. But it is based on consumer behaviour, not some nefarious choice reduction

> Mingy little versions of supermarkets represent a contraction of consumer choice. But it is based on consumer behaviour, not some nefarious choice reduction agenda. Large scale weekly shops are in decline. Shoppers have been buying smaller orders more frequently. You can't expect them to stock 10 types of butter for you to choose from and throw the other 9 away. Even if they had enough storage space to accommodate your choice demands, local residents do not enjoy huge trucks at all times of day and night so they are restricted to certain hours of operation for delivery. Small frequent order shopping is something retailers would rather not have to cater for at all.