Oh, I don't think there's any doubt it would be terrible for consumers if apple bought Sony. But as I read it, the article suggests it would be good for Apple

Oh, I don't think there's any doubt it would be terrible for consumers if apple bought Sony. But as I read it, the article suggests it would be good for Apple to buy Sony. And that's a little more plausible. Although history does seem to suggest that such a merger would destroy lots of good bits of Sony, as you point out, which wouldn't just be a shame, but also a rather expensive shame.