3 ms·
To this day, I don't understand why Apple didn't buy Nest instead of Beats. I still don't understand the Beats acquisition.
by chaostheory 9y ago
To this day, I don't understand why Apple didn't buy Nest instead of Beats. I still don't understand the Beats acquisition.
- SOLAR_FIELDS 9y agoI’m guessing given Apple’s previous somewhat close relationship with Honeywell (they already make several HomeKit enabled devices) sort of precludes the need to bring that sort of thing in house for now.
- sailfast 9y agoThey were trying to get Dre and Iovine in the door to help with Apple Music? In addition they got a buzzy hardware line of headphones that would compliment their existing stock stuff for retail?
- gordeh 9y agoNest had a huge investment from google already, so I doubt they were keen to sell to Apple. Add to that Tony Fadell's history with Apple may have also made that deal tricky. Given the shocking state of nest these days I think Apple dodged a bullet on that too.
- infinityplus1 9y agoThink about the synergies, Beats produces over-priced mediocre quality headphones with big marketing dollars spent on celebrity endorsements. Their brand had pretty good value to earn high profits which Apple must have found a good deal.
- pwinnski 9y agoAll of Apple Music, their entire relationship with the music industry, is the result of the Beats acquisition. They also ended up with some headphones which are popular with a young crowd, but primarily it seems like they wanted the core of Apple Music.