I agree. Without real numbers, customers and particularly millennial's purchasing habits are really just conjecture. What we see: "going out" to restaurants h

I agree. Without real numbers, customers and particularly millennial's purchasing habits are really just conjecture. What we see: "going out" to restaurants has decreased across the board - in general What _could_ be attributed: Small Restaurants that are "Instagrammable" are not seeing as great a dropoff in clientele as your Applebees/Olive Garden big franchises. Instagram is attributed for the decline of Applebees/Olive Garden style franchises. I'm not sure about the premise that "food choices" are affected by Instagram as much as fad diets have influence. My reasoning here is that trends like "avocado toast" can live and die, but staple foods will always provide the affordable nutrition.