Winning battles, sure. Winning the war? Way to early to tell, right? "This year 35.6 million Americans will use a voice-activated assistant device at least on

Winning battles, sure. Winning the war? Way to early to tell, right? "This year 35.6 million Americans will use a voice-activated assistant device at least once a month."[0] That's just over 10% of Americans, and quite frankly I'm surprised it's that high. Once a month is a pretty low bar to clear anyways. While I don't doubt that some set of devices in this category will someday saturate American homes, I highly doubt they're going to look like today's Echo. I just don't think that, in 2017, it's solving a problem in a compelling enough way to buy it to augment your smartphone, Roku-esque digital media player, or stereo system. Amazon has built a good foundation for itself, but I think it's useful to remember just how immature this market is. [0]: https://www.emarketer.com/Article/Alexa-Say-What-Voice-Enabled-Speaker-Usage-Grow-Nearly-130-This-Year/1015812 https://www.emarketer.com/Article/Alexa-Say-What-Voice-Enabl...