Ideally a custom codeword or name, but subjectively, names like "Alexa", "Siri" or words like "xbox" are easier to say as part of a command. "Hey Cortana" isn'

Ideally a custom codeword or name, but subjectively, names like "Alexa", "Siri" or words like "xbox" are easier to say as part of a command. "Hey Cortana" isn't as bad as "Ok Google", but has a similar problem. "xbox do the thing" "alexa do the thing" "hey siri do the thing" "ok google do the thing" There's something in the mechanics of saying "ok google" that makes it feel kind of awkward. That's aside from the fact that having the brand name be a required part of it that rubs me the wrong way.