> have a custom name I assume this means that they would like to train their own activation word. I could see someone re-using an activation word from another

> have a custom name I assume this means that they would like to train their own activation word. I could see someone re-using an activation word from another ecosystem, for example, for a consistent interface for less-savvy users; plenty of others might go for a more-familiar name, or a joke name like Hal. My understanding as to why this isn't possible currently is that these companies pre-train the model and ship it on a ROM, rather than training it on-device, for privacy reasons (since this is the model that is "always listening"). However, I doubt most consumers are aware of this differentiation, and might appreciate the flexibility to set their own activation word.