There was a time when Google made a public priority of the importance of the site showing the visitor the same thing it showed the search engine. I believe they

There was a time when Google made a public priority of the importance of the site showing the visitor the same thing it showed the search engine. I believe they called it cloaking or masking? Someone into SEO will probably know the details better than I. If I click a link on Google, I should see the same results that Google 'saw.' I think a fancier word for this would be 'trust.' So far, I like Google's results and make use of their personalized results. One of the reasons I do so is because I trust the results, for certain definitions of trust that is. If I can't trust that the site showed me the same response that it showed Google, we have an erosion of that trust. It may be time for me to seek an alternative.