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>Are the women targeted by the ads not actually the ones making body-wash-related decisions for the men in their life? Those ads are clearly not targeted at wo
by nevinera 16y ago
>Are the women targeted by the ads not actually the ones making body-wash-related decisions for the men in their life?
Those ads are clearly not targeted at women.
- silencio 16y agoNeither are their products. :( As a woman, the ads amused me so much that I was tempted to buy one of their products, but it was the fairly masculine scents that put me off. If Old Spice ever sold unscented products (looks like they did at some point, then gave up on those..), or products with more feminine scents, I'd probably try it at least once just because of the social media success.