After 10+ years of evaluating how a software product resonates with people - my preferred technique is very simple and inexpensive. 1. Find some people that yo

After 10+ years of evaluating how a software product resonates with people - my preferred technique is very simple and inexpensive. 1. Find some people that you'd like to use your product 2. Spend an hour talking to them, one on one. Confirm they have the problem your product solves, talk with them about the products they currently use to solve the problem. Have them show you how they use those products. 3. Really listen. Ask stupid questions about what they're doing and why they're doing it. 4. Towards the last 15 minutes of the conversation - have them try out your product. Have them talk about the differences between the product they're familiar with and your product. 5. Really listen. Ask stupid questions about how they're expecting your product to behave. Prevent yourself from justifying your product or asking them to imagine what could be. Just listen.