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I found that moving to opt-in from double opt-in increased subscriptions by about 70%. I also find double opt-in an annoyance as a subscriber.
by thailandstartup 16y ago
I found that moving to opt-in from double opt-in increased subscriptions by about 70%. I also find double opt-in an annoyance as a subscriber.
- jaschoolcraft 16y agoI went ahead and made it a single opt-in and put it in the terms of the site. I'll add a double opt-in list later, if ever, should we decide to start mailing out tips or other things on a frequent basis.