Agree - startup alley is not the place to meet (non startup) customers. I have been to Startup Alley once with my previous company. We managed to get exactly 0

Agree - startup alley is not the place to meet (non startup) customers. I have been to Startup Alley once with my previous company. We managed to get exactly 0 new customers out of it. So on this point, totally agree with you. I did not expect tons of new business, but not getting a single new customer was disappointing, especially since the product sold well otherwise. However, I got a surprising amount of good discussions out of it, both at the booth and over lunch. And I had fun. So overall, it was worth the price if you factor in the inspirational component.