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This makes more sense to me. It would be very surprising if what I think one of the most engaging ad campaigns in recent memory had a NEGATIVE impact on sales.
by Elite 16y ago
This makes more sense to me. It would be very surprising if what I think one of the most engaging ad campaigns in recent memory had a NEGATIVE impact on sales.
- a-priori 16y agoNot saying it happened here, but one way this could happen is if the ad campaign alienated a large segment of the brand's existing consumer base.