In the EU in 2018, stricter data protection laws are coming into place which includes a 'Right to object' [0]. Until it's tested in court it's hard to say what

In the EU in 2018, stricter data protection laws are coming into place which includes a 'Right to object' [0]. Until it's tested in court it's hard to say what effect it will have though as it's worded quite vaguely. However, it'll be hard to argue that consumer apps like Spotify don't need to collect your usage data, as recommendations are a main chunk of their service, but a car doesn't need to track where, when and how you are driving so it should be possible to opt out of that. [0] https://gdpr-info.eu/art-21-gdpr/ https://gdpr-info.eu/art-21-gdpr/ - They are already in place at a EU level, but member states have until 2018 to bring them into national law.