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Forbes contradicts this (http://tinyurl.com/2exqhg7 http://tinyurl.com/2exqhg7). Here's the quote... And, perhaps, persuasive. Total sales for Old Spice body
by SamAtt 16y ago
Forbes contradicts this (http://tinyurl.com/2exqhg7 http://tinyurl.com/2exqhg7). Here's the quote...
And, perhaps, persuasive. Total sales for Old Spice body wash at supermarkets, drugstores and mass market retailers excluding Wal-Mart were up 16.7% in the 52-week period ending June 13, according to SymphonyIRI Group, a Chicago-based market research firm.
So the yahoo article is singling out the one sub-brand of body wash in the Old Spice Man's hand (which is down) but the brand itself seems to be up. Now I don't know about the rest of you but I didn't even notice what specific type of Old Spice Body Wash he was holding and I don't think others had either. So I don't think that specific sub-brand's falling sales reflect on the ads at all.
(To give the appropriate plug I actually found the forbes link via this site: http://tinyurl.com/27d9aer http://tinyurl.com/27d9aer)
- Elite 16y agoThis makes more sense to me. It would be very surprising if what I think one of the most engaging ad campaigns in recent memory had a NEGATIVE impact on sales.
- a-priori 16y agoNot saying it happened here, but one way this could happen is if the ad campaign alienated a large segment of the brand's existing consumer base.
- pavel_lishin 16y agoWhen did they start running the ads? That increase could have been at the beginning of that year-long period.
- Anechoic 16y agoThe first ad in the series ran during the Super Bowl in February.
- pchristensen 16y agoI love the Old Spice Guy and I never picked up on a specific product he was pitching, just the brand itself. On the other hand, in Terry Crews' commercials for Old Spice Odor Blocker (see http://www.youtube.com/watch?v=3tI4CbCniBI http://www.youtube.com/watch?v=3tI4CbCniBI for instance), they're funny commercials but they're for a specific product - Odor Blocker Body Wash - and they make a specific claim - block B.O. for 1 hours. I loved the commercials so I tried it out, and it worked as claimed so it's now the one I buy every time. It was the most positive advertising experience I've had in as long as I can remember.
- maukdaddy 16y agoCame here to point out the same facts. Score another one for the awesome, new media who can't be bothered to fact-check or research for even 5 minutes. edit: Mod me down if you wish, but the sales statistics quoted were for a period BEFORE the damn commercials even started running. A simple 5 minute check would have caught that.