Hey Michael, I've actually not heard of McClure's AARRR model, I'll check that out. I've read read some of McClure's other articles, but not that one! Your fir

Hey Michael, I've actually not heard of McClure's AARRR model, I'll check that out. I've read read some of McClure's other articles, but not that one! Your first comment about the referral only working in the sweet spot probably did kill it for us. We still aren't at the sweet spot, and the process of engaging with the product definitely isn't frictionless like it is for dropbox.