Thanks for the comment patio! Our conversation about referral programs is what actually prompted me to write this. If it had just been us, I would have assumed

Thanks for the comment patio! Our conversation about referral programs is what actually prompted me to write this. If it had just been us, I would have assumed that we were just doing it wrong, but when someone with a lot more experience and skill tried it with similar results I thought "huh, I wonder if there isn't a pattern there."