This kind of influence doesn't have to be obviously coherent, rational, or consistent. It happens in bulk, and it is to the benefit of influencers if it appears

This kind of influence doesn't have to be obviously coherent, rational, or consistent. It happens in bulk, and it is to the benefit of influencers if it appears to be human, fallible, inconsistent, and organic while still driving toward a goal. Supporting black activism could be 98% off target w.r.t. propaganda goals, and still be useful to a comprehensive program of political influence. Similarly, you will find everything from 100% fictional goofball pizza parlor child abuse wild-ass rumors to completely objective statistically valid pieces in RT and in Russian influence campaigns.