I'd say it's not so much about how often people talk about wine, but how they approach wine in general. For example, there's a group of wine selections that I'

I'd say it's not so much about how often people talk about wine, but how they approach wine in general. For example, there's a group of wine selections that I've found to be pretty tasty (and often pretty affordable, with many in the $15-$25 range). I went into a busy wine store in an affluent neighborhood and asked the people in the wine department if they had any wines of that select, and they looked at me as if I was from the moon. They told me that's not the way wine is organized - they wanted me to give them a price point and tell them if it's red or white. That's how a lot of people approach wine: "I want to spend N dollars on a X color wine." (I went to a smaller wine shop near a college, and they knew just who I was talking about) People have said it's like talking about Vim vs Emacs, and it is somewhat, but it's like hearing people who have never used Vim or Emacs talk about Vim vs Emacs. Have you ever come across those conversations? Everyone is just repeating things they read and saying what they believe the common consensus is, and no one is thinking for themselves.