Some real time analytics are useful. For example, pricing of virtual currency (how deep to run an online "sale") can be much more profitable of you have a real

Some real time analytics are useful. For example, pricing of virtual currency (how deep to run an online "sale") can be much more profitable of you have a real time measurement of price elasticity. I've built tools like that for people who actually need them, and it works in those cases. However if you don't do real time business, you don't need real time analytics. What would you do with it? Have new wireframes generated and implemented in real time every five minutes? Switch database engines five times a day? I feel the article makes the second argument well, but perhaps hasn't seen the case where the first argument holds. Try telling a currency trader that they don't need real time analytics and see how far that takes you!