The last sentence worth reading the entire article! Real-time web analytics is a seductive concept. It appeals to our desire for instant gratification

The last sentence worth reading the entire article! Real-time web analytics is a seductive concept. It appeals to our desire for instant gratification. But the truth is that there are very few product decisions that can be made in real time, if there are any at all. Analysis is difficult enough already, without attempting to do it at speed.