> But "good UI" may not be "good marketing" or "good branding" and these companies are placing a premium on their brand at the cost of the user experience. it'

> But "good UI" may not be "good marketing" or "good branding" and these companies are placing a premium on their brand at the cost of the user experience. it's unclear where 'at the cost of the user experience' comes in. you say that good ui "doesn't get in the way", and later that platform windowing toolkits should be used to avoid distraction. this seems to suggest that platform toolkits are "good ui". aside from branding, one driving force for cross-platform ui is that some don't agree with the premise of platform uis being "good ui". > Think about it - how many people (as a percentage of users of an app) will use it on multiple platforms? depending on the region, i'd wager a lot, actually. > Hubris also comes into play. Obviously the UI models used in xxx platform are not perfect, but every app designer thinks "users will prefer this over xxxx's default, no question about it" (...) do any compare various options and using their reason, experience and advice, and then conclude a particular choice is preferable because of it's properties and characteristics? > (...) because they view their layout/navigation/ui/style to be the greatest thing since sliced bread and cannot fathom that users might actually prefer the device's native windowing/widget toolkits to their abomination. how many people are we talking about? truly it is terrible for the fascist designer to impose their design abomination upon the beleaguered users. ...but what about the liberated users no longer under the savage yoke of the gross and repellent 'native widget toolkit'?