Google sells ads that lead to products. In some(or maybe many) cases, a marketplace is a strong alternative to ads(altough it may use some ads, i'm guessing tha

Google sells ads that lead to products. In some(or maybe many) cases, a marketplace is a strong alternative to ads(altough it may use some ads, i'm guessing that much less). Amazon kinda proved it(and hurt Google along the way) , but maybe there are many niches, globally, and ways to aggregate them(or just help), to continue with this trend. In a sense that may also apply to facebook(ads), maybe. Amazon's main strength is warehouses and fullfilment. Flexe, through a new, low capital biz model, similar to airbnb, have created a large fullfilment network across the US. There's potential there, maybe to hurt Amazon. Also, this will be expanded globally, and hurt Amazon further. it's just a question of when, i think. Altough , on the other hand, Amazon's seller-fullfiled-prime may be a good antidote. Also wish.com(cheap good directly from china,maybe opening a US warehouse) does interesting things in trading quality/speed for low price, and there might be a path for them to retain low prices while improving quality/speed. Startups that will help Walmart to challenge Amazon, could also be a great help. so there's that startup that made a robotic parcel locker , much bigger with higher package density. or any new tech that can help walmart with their giant parcel lockers for groceries(including chilling , etc).